Seller Journey · Negotiate

Compare the whole offer—not just the price.

An offer is a collection of terms working together. The highest number on the first page is important, but it does not tell you the whole story.

The best offer is the one that gives you the strongest overall outcome for your priorities.

Look at every piece of the offer

Price is only the beginning

Financing, earnest money, contingencies, concessions, inspection terms, closing date, and buyer qualifications can all change the strength of an offer.

Know your priorities first

Before offers arrive, decide what matters most: price, timing, certainty, flexibility, or something else. That list helps keep emotion from taking over when the choices get complicated.

Expect a conversation

Counteroffers are normal. Good negotiation is less about “winning” than solving the issues that stand between an offer and a successful closing.

Sometimes the strongest offer is not the highest offer. A slightly lower offer with strong financing, fewer contingencies, a useful closing date, and solid earnest money can sometimes create a better result.
The Anatomy of an Offer: ten important parts of an offer, including purchase price, earnest money, financing, inspection period, appraisal, seller concessions, closing date, contingencies, personal property, and expiration date.
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